EXETALKS

What Are EXETALKS

EXETALKS are the day-long global Talk Summits conducted by Corporate Business Learning Ltd. UK. These talks are ultimate corporate accolades to get you on top of professional excellence and to help you make better, faster, and smarter decisions. Whether you’re a new manager or a seasoned CEO there are always new best practices to acquire. Our unrivalled range of Knowledge Summits cover essential corporate topics. Each one is designed to equip you with all the skills, practical guidance and confidence that bring success.

Organizational Strategy Programme

Combination of 3 post-modern strategies for ground breaking results in efficiency & execution, multiplying impacts of corporate success.

Unit 1 – Uncontest Strategy

Company’s breakthrough action of creating a new, uncontested market space that makes competitors irrelevant by developing new consumer value while decreasing costs. 12 Tools and Frameworks developed through 8 years of research based on a study of 150 greatest strategic moves spanning 120 years from 30 different industries.

Inspired Companies: Apple, Youtube, Starbucks, Canon, Polo, Cirque du Soleil, Netjets, Lexus, FedEx, Gillette, eBay, Cisco, Southwest Airlines, Curves, Home Depot, Dyson, China Mobile, Pitney Bowes, Nintendo Wii, Bloomberg, Cemex, Ford Model T, Philips, iTunes, Quicken, Viagra, Novo Nordisk, JCDecaux, Virgin Atlantic, QB House, Body Shop

Unit 2 – Surprice Strategy

A $300 billion industry of zero pricing model giving products and services to customers as lucrative benefit, to attract users and up-selling at a premium price.

Inspired Companies: Google, LinkedIn, Facebook, Flikr, Apple Store, Linux (IBM, HP), Amazon, Adobe, Match.com, Craigslist, BoxOfficeMojo, TurboTax, eBay, Skype, Second Life

Unit 3 – Win Strategy

Win Strategy resulted in double sales between $500 million and $1 billion, quadruple profits, increased company’s market value by more than $100 billion and grew company’s portfolio of billion-dollar brands from 10 to 24. This program shows business leaders how to adopt and apply win strategy, guiding everyday actions with larger strategic goals built around the clear, essential elements that determine business success.

Inspired Companies: Gillette, Olay, Bounty, Swiffer, Febreze, Folgers, Actonel

Industry Competition Programme

Compete smartly and invest intelligence in most challenging business environments of today.

Unit 1 – Game Theory

Use game theory to apply rigorous strategic thinking. It’s the mathematics of anticipating your opponent’s next moves. With the Nobel Prize in Economic Sciences going to game theorist Jean Tirole in 2014, thirteen game-theorists have won the economics Nobel Prize by far.

Unit 2 – Competitive Intelligence

Apply actions of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and markets.

Unit 3 – Coopetition

Developing strategic relationship among competitor firms using Game theory, where they compete and cooperate simultaneously.

Inspired Companies: Toyota, Peugeot, Intel, Nintendo, American Express, NutraSweet, American Airlines   

Corporate Excellence Programme

Achieve everlasting corporate excellence positioned at the crossroads of the strategy and entrepreneurship contributing to strategic renewal and balanced exploration.

Unit 1 – Great Excellence

Explore why do some companies thrive in uncertainty and chaos, and others do not? Based on 9 years of research, with more than 20 researchers, buttressed by rigorous analysis and infused with engaging cases, the programme enumerates the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. Learn from companies that rose to greatness, beating their industry indexes by a minimum of 10 times over 15 years in environments characterized by big forces and rapid shifts.

Unit 2 – Lasting Excellence

This programme goes beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished outstanding corporations. It shatters myths, provides new insights, and gives practical guidance to executives to build landmark corporations that stand the test of time. 6 years of research on 18 truly exceptional and long-lasting companies with an average age of 100 years outperforming the general stock market by a factor of 15 in direct comparison to top competitors.

Inspired Companies: General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, Philip Morris, Procter & Gamble, Motorola, Boeing

Unit 3 – Return Excellence

Every corporation, no matter how great, is vulnerable to decline. But decline can be avoided, detected and reversed. Amidst the desolate landscape of fallen great companies, the programme offers leaders the well-founded model that they can learn how to stave off decline and, if they find themselves falling, reverse their course.

Executive Leadership Programme

Unmatched Fortune 100 inspirational leadership best practices. Learn from the best and lead on top of it.

Unit 1 – Uncontest Leadership

Leadership frameworks to successfully implement revolutionary Uncontest Strategy.

Unit 2 – Leadership Neuroscience

Recent advances in brain science and neuroimaging dramatically improve the way leaders work with teams to drive successful businesses. As the brain is increasingly examined in the context of personal and organizational development, remarkable insights are being uncovered which are leading to powerful new strategies for improving business execution. Lead as the frontal lobe of the brain in reaching out to other brain regions within the company involving bridging, framing, and capacitating, analyzing and deciding towards maximum growth.

Unit 3 – Fortune Leadership

Leadership skills selected from 13 companies out of 1,435 top companies studied.

Inspired Companies: 3M, Boeing, Coca-Cola, GE, Hewlett-Packard, Intel, Johnson & Johnson, Merck, Motorola, Pepsi, Procter & Gamble, Wal-Mart, Walt Disney

Enterprise Management Programme

Cutting-Edge Management Models and Execution Frameworks for New World Leaders.

Unit 1 – Complex Management

Unique Management concept focusing on group problem solving using the systems thinking method in order to convert companies into learning organizations. Working disciplines represent approaches (theories and methods) for developing three core learning capabilities: fostering aspiration, developing reflective conversation, and understanding complexity.

Unit 2 – Jobs Management

How Steve Jobs managed and motivated his people at Apple and what every manager can learn from Jobs about motivating people to do the best work of their lives. The program includes interviews from key people at Apple who have been overseeing all corporate operations and business planning, as well as software development and HR.

Unit 3 – Bringback Management

How leaders achieve historic business achievements, bringing business back from the brink of insolvency to lead the industry once again. Insights into management and leadership ranging from strategy to public relations, from finance to organization, the program reveals the lessons of a lifetime running highly successful companies.

Change Management Programme

Business world is changing per hour. Learn to stabilize in this rapid shuffle while effectively placing flexibility and constants in your organization.

Unit 1 – Changing Speeds

Groundbreaking tour of the mind explaining the two speeds that drive the way we think and manage change in business. Speed 1 is fast, intuitive, and emotional; Speed 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting business decisions, the profound effect of cognitive biases on things like stock market to planning a product, each of these can be understood only by knowing how the two speeds shape our judgments and decisions.

Unit 2 – Changing Sides

Today success is increasingly dependent on how we interact with business stake holders as takers, matchers, or givers. These styles have a surprising impact on success. Find which styles achieve extraordinary results across a wide range of industries.

Inspired Companies: Google, McKinsey, Merck, Estee Lauder, Twitter, Nike, NASA

Unit 3 – Changing Walls

An amazing business fable giving a great and surprising way to deal with change in your work and in your life. Learning from business storytelling at its best.

Innovation Management Programme

Innovate to win and execute or deal with disruption across your industry regime.

Unit 1 – Disrupting Innovation

Improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in a new market and later by lowering prices in the existing market.

Inspired Companies: Ford Motors, Wikipedia, iTunes, Amazon.com

Unit 2 – Customer Innovation

A validated learning through rapid scientific experimentation, and counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Inspired Companies: Toyota, Procter & Gamble, Walmart

Unit 3 – Scratch Innovation

The next Bill Gates will not build an operating system. The next Larry Page won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Finding singular ways to create new things. Doing what someone else already knows how to do takes the world from present to next, adding more of something familiar. But when you do something new, you go from scratch to present.

Marketing Programme

Conventional marketing is now consciously avoided. Learn the 3 most innovative and post-modern marketing strategies to make your customers feel at home.

Unit 1 – Signature Marketing

Differentiation by added value. Finding signature elements that help you stand out, improve customer experience, reduce attrition and drive positive word of mouth. 100 examples from 1,001 case studies over 27 months of research.

Unit 2 – Neuromarketing

Develop marketing strategy according to consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. Study of behavior and measurement of changes in activity in parts of the consumer brain, through fMRI, Electroencephalography and Steady State Topography (SST).

Inspired Companies: Google, CBS, Frito-Lay, A & E Television

Unit 3 – Attraction Marketing

Attraction marketing is the opposite of traditional interruption marketing; instead of interrupting the customer with unrequested information, attraction marketing prompts prospect consent in advance to receive the marketing information. This marketing information then spreads most effectively from customer to customer, rather than from business to customer. This powerful customer-to- customer dialogue spreads like epidemics. Help your customers do the marketing for you.

Inspired Companies: Facebook, Huffington Post, YouTube, PayPal, Hotmail, Volkswagen

Sales Programme

Master to become a true Sales leader in 3 days. Play sales like a 6 stage video game, with stage 1 of prospecting, stage 2 of telesales and appointment setting, stage 3 of presenting, stage 4 of negotiation, stage 5 of closing and stage 6 of cross and up selling.

Unit 1 – Lion Selling

Become a Lion Seller, get lion’s share of market, customers and sales commission. How to beat mediocre hyena, jackal and vulture sellers and how not to become one. This highly interesting program makes a difference between a hunter and a scavenger in a sales safari.

Unit 2 – CEO Selling

Sell only to CEOs. Learn why and how? Make 65% bigger sales, and get 120% more add-on business from high C-level executive customers. Cut short your sales cycle by 80% and move only with the decision maker, the CEO.

Unit 3 – Rain Making

A business rainmaker magically brings new business and clients to a firm or generate unexpected record revenue from existing and non-existing customers. Learn how to become a rain-maker, a sales wizard, and a magician sales leader. 

Branding Programme

Brand has to stand out. It has to have consumer faith. It has to be second to none. Learn how to craft or re-craft your brand as magic coated reality.

Unit 1 – Neurobranding

Nueorbranding is about how people think about brands. Brand choice decisions ultimately take place inside the consumer’s brain. Neuroscience holds lessons for how consumers respond to brands and make purchasing decisions. This program is a result of responses to over 30,000 TV commercials in Adtrack’s databse.

Unit 2 – Purple Branding

Purple branding urges you to put a purple element into everything you build, and everything you do, to create something truly noticeable. Your offer is either a purple brand or doesn’t exist at all. It is either remarkable or invisible.

Inspired Companies: Starbucks, JetBlue, KrispyKreme, Apple, DutchBoy, Kensington, Zespri, Hard Candy

Unit 3 – Position Branding

Position branding is a marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer. Companies apply this strategy either by emphasizing the distinguishing features of their brand (what it is, what it does and how, etc.) or by creating a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end).

Duration: 1 Day (5 Hours)

Instructor: Official