CERTIFIED BUSINESS LEADER IN MARKETING

Marketing Programme

Conventional marketing is now consciously avoided. Learn the 3 most innovative and post-modern marketing strategies to make your customers feel at home.

Unit 1
Signature Marketing:

Differentiation by added value. Finding signature elements that help you stand out, improve customer experience, reduce attrition and drive positive word of mouth. 100 examples from 1,001 case studies over 27 months of research.

Unit 2
Neuromarketing:

Develop marketing strategy according to consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. Study of behavior and measurement of changes in activity in parts of the consumer brain, through fMRI, Electroencephalography and Steady State Topography (SST).
Inspired Companies: Google, CBS, Frito-Lay, A & E Television

Unit 3
Attraction Marketing:

Attraction marketing is the opposite of traditional interruption marketing; instead of interrupting the customer with unrequested information, attraction marketing prompts prospect consent in advance to receive the marketing information. This marketing information then spreads most effectively from customer to customer, rather than from business to customer. This powerful customer-to- customer dialogue spreads like epidemics. Help your customers do the marketing for you.
Inspired Companies: Facebook, Huffington Post, YouTube, PayPal, Hotmail, Volkswagen

  • Duration: 3 Days (12 Hours)

  • Instructor: Official 

  • Day 1 :Signature Marketing

  • Day 2 :Neuromarketing

  • Day 3:Attraction Marketing

     

For more information contact us at info@cblcenter.co.uk