Innovation Management Programme

Innovate to win and execute or deal with disruption across your industry regime.

Unit 1
Disrupting Innovation:

Improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in a new market and later by lowering prices in the existing market.
Inspired Companies: Ford Motors, Wikipedia, iTunes, Amazon.com

Unit 2
Customer Innovation:

A validated learning through rapid scientific experimentation, and counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Inspired Companies: Toyota, Procter & Gamble, Walmart

Unit 3
Scratch Innovation:

The next Bill Gates will not build an operating system. The next Larry Page won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Finding singular ways to create new things. Doing what someone else already knows how to do takes the world from present to next, adding more of something familiar. But when you do something new, you go from scratch to present.

  • Duration: 3 Days (12 Hours)

  • Instructor: Official 

  • Day 1 :Disrupting Innovation

  • Day 2 :Customer Innovation

  • Day 3:Scratch Innovation


For more information contact us at info@cblcenter.co.uk