Brand has to stand out. It has to have consumer faith. It has to be second to none. Learn how to craft or re-craft your brand as magic coated reality.
Neurobranding is about how people think about brands. Brand choice decisions ultimately take place inside the consumer’s brain. Neuroscience holds lessons for how consumers respond to brands and make purchasing decisions. This program is a result of responses to over 30,000 TV commercials in Adtrack’s databse.
Purple branding urges you to put a purple element into everything you build, and everything you do, to create something truly noticeable. Your offer is either a purple brand or doesn’t exist at all. It is either remarkable or invisible.
Inspired Companies: Starbucks, JetBlue, KrispyKreme, Apple, DutchBoy, Kensington, Zespri, Hard Candy
Position branding is a marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer. Companies apply this strategy either by emphasizing the distinguishing features of their brand (what it is, what it does and how, etc.) or by creating a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end).
Duration: 3 Days (12 Hours)
Day 1 :Neurobranding
Day 2 :Purple Branding
Day 3:Position Branding